Promote your App in your App Stores with a single App QR Code. If a user scans the QR Code, he will be redirected to the right App-Store where he can install your App directly on his Smartphone.

Use a single App QR Code for Google Play, Windows Phone Store, Amazon Store or the iOS App Store, instead of creating a QR Code for each store.

Create App QR Code

 

All App Stores in one QR Code

An App QR Code has a Multi-URL encoded. A Multi-URL contains multiple URLs. Depending on the device the user is being redirected to one of the URLs. When using a Multi-URL in a QR Code you can set a redirect for iPhone, Android or Windows Phones or Amazon Market Place. If the QR Code is scanned by another device, you can also setup a fallback URL, to which the user is being redirected.

Geo-Targeted App QR Codes

If you deploy an App the App-Store might restricts the App to specific countries or the App-Store is blocked in one country. For example, there is no Google Play Store in China [1] yet. To overcome this problem, you can create geo-targeted QR Codes and set an optional App-Store link for each country. So if a user scans your QR Code with an Android device in China, he will be redirect to a different App-Store than to the Google Play Store. A user’s country of origin is determined using his IP address.

Conversion Rate of App Installs versus QR Codes Scans

When you create Google Ads you can set campaign parameters that tell you from which source visitors are coming on your website and see how many of them purchased an item or subscribed to your newsletter.

When using App QR Codes wouldn’t it be interesting to get the conversion rate of QR Code scans versus the number of App installations?
In other words how many people that scanned a App QR Code where really installing the App?

If you add a referer in the links to the app stores you can get this conversion rate like shown below.

Traffic Source Attribution for Google Play Store

When you set the URL to link to your App in the Google Play Store add the parameters utm_source, utm_medium, utm_term, utm_content and utm_campaign. e.g.

https://play.google.com/store/apps/details?id=com.example.application
&referrer=utm_source%3Dgoogle
%26utm_medium%3Dqrcode
%26utm_term%3Drunning%252Bshoes
%26utm_content%3Dlogolink
%26utm_campaign%3Dspring_sale

In the next step you have to add the Google Analytics receiver to your app, that processes the incoming campaign parameters and tracks them in your Google Analytics Account.

All details can be found here: https://developers.google.com/analytics/devguides/collection/android/v4/campaigns

Traffic Source Attribution for App Store

When linking to your App in the App Store, your campaign must include your provider token and a campaign token e.g.:https://apps.apple.com/app/apple-store/id123456789?pt=123456&ct=test1234&mt=8

Campaigns only display in App Analytics after more than a day has passed since campaign launch and at least five App Units are attributed to the campaign.

Learn more about tracking app campaigns with Apple here: https://developer.apple.com/app-store/measuring-app-performance/

Some other tips to promote your App​

• Create a designer QR Code matching your look and feel of your App. It can be more appealing that using a black and white QR
• Add some text/label near the QR Code explaining the benefits of your App. Why should a user install your App. Ex. “Scan this QR to get free discounts”, “Order your next meal here”, “Book an appointment with the closest hair stylist”, etc.
• The URL of your QR Codes, can also be used in other contexts. You can place them on Social Media publications to promote your App and upload the image of the QR Code in your . The stats will work just like you were sharing a QR Code.
• Use the QR Code or the plain URL in your email campaigns. It will make the job easier for users that are not familiar with installing an app from desktop devices.
• Do not forget to add App QR Code or your mobile business card link in your email signature, it has lots of very qualified exposure.

Create an App QR Code

With our service you can create App QR Codes from any of our Free or Premium Plans in one ouf our paid plans. We offer many more QR Code types with conditional routing, e.g. based on country or language settings of the device.

Create App QR Code

References:

[1] http://www.theverge.com/2015/11/20/9769906/google-launch-play-store-in-china-next-year