Print Batch QR Codes on Labels

QR Code Labels Printed on Boxes
If you want to print a large number of unique QR Codes on labels you may want use the label merge function of Microsoft Office Word. This tutorial guides you how to import a list of QR Codes from an Excel file into a Word template before printing the labels or export them to a print-ready Adobe Pdf file.

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Static versus Dynamic QR Codes

The most common QR Code type is a QR Code with an encoded URL. When scanning such a QR code the user is either being linked to your website directly (static QR Code) or he is redirected through a tracking URL to your website (dynamic QR Code). The following example explains the two approaches in more detail:

Static QR Code

Static QR CodeWith a static QR Code the user sees immediately where he is being redirected when scanning the QR Code, because the target URL is directly encoded into the QR Code. But what if for some reason the target URL is broken, removed or you just want to redirect the user to a different URL? If you have printed the QR Code already on thousands of magazines, you have a problem.

Dynamic QR Code

Dynamic QR Code trackingWith a dynamic QR Code you are not only able to change the target URL of the QR Code after publishing but also track from where, when and from who the code has been scanned. This is accomplished by routing the user through a tracking server first and then redirect the user to the original URL. The first URL is called the tracking or Vanity URL. In most cases a tiny URL is used, so the QR Code can be printed in a smaller size, because less characters have to be encoded into the QR Code.

Always be careful when using a QR Code tracking service. Some providers route the user through a landing page first, where an ad is displayed before continuing to the target URL. Another risk is if the tracking server goes offline, the dynamic QR Code will not work anymore.

This is why we recommend you to use our fast and secure infrastructure. We do not display any ads and you can create both – static and dynamic QR Codes – for free. Get to know more about our free QR Code Manager or start creating static QR Codes right away:

Create a dynamic QR Code



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The Advantage of QR Codes: Scanning is 3 times faster than Typing

QR Code Movie Poster Youtube

There is a simple answer why using QR Codes in your marketing activities is a MUST:


Scanning a QR Code is the fasted way to open specific content in the browser!

To give you an example: A new blockbuster movie is out and is promoted with posters in the streets or with ads in magazines. To let people interact with the poster a link and a QR Code are added, like shown in the illustration above. The link redirects the user to the movie trailer, so people can already preview the movie on their mobile devices, before watching the movie in the theatre.

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QR Code decoding support for native camera App on iPhone, Android or Windows devices

native qr code decoding cam app

One way to solve the technical barrier for people to scan QR Codes would be to include a QR Code scanner in the native camera app of a Smartphone. People will not need to install a 3rd party app anymore and direct support in the OS will make QR Code decoding much faster. Unfortunately the market dominators Google and Apple do not show any interest in including a native QR Code scanning function in their OS.

But good news first…

Microsoft Windows phones support native QR Code scanning

Microsoft did a first step towards QR Code recognition in their camera app, but with only 2.6% market share in the worldwide smartphone market[1] this is just a small portion. Lumia phones have a built in QR Code Reading App, but making a QR Code readable requires to setup the camera every time a QR Code is scanned. Using a 3rd party scanning app is much more comfortable.

Google is afraid of QR Codes killing their Ad business

An assumption why Google has no interest in supporting QR Code decoding in the native camera app is because a direct link in the QR Code bypasses Google Search. Google wants you to use their search engine for displaying ads and tracking your behavior instead of directly linking you to a website[2].

Motorola as a first mover

Motorola native Cam App supports QR CodesHowever Motorola, who is using Android as their basic OS, updated its native Camera App that allows QR Code scanning[3]. The app can be downloaded for Motorola devices here.

Apple iPhone decodes QR Codes but…


Apple’s Passbook can decode QR Codes but is redirecting the user to the final URL.

With Apple’s Passbook app users can scan barcodes as well as QR Codes. Unfortunately as long the code is not a Passbook code, the app refuses to take further action.

However there are some tweaks for jail braked iPhones available that turn the native camera app into a QR Code decoder:


There are native QR Code scanning solutions for Windows, iPhone and Android devices. However Microsoft needs to improve the UX drastically, so that people will actually know how to use the native camera function for scanning QR Codes instead of downloading a 3rd party app. If Google sees a potential harm in affecting their ad and tracking business, they could release a native camera app that tracks all QR Code scans and previews the target URL of the QR Code in addition with some ads displayed below before redirecting the user to the website. And finally Apple will not include a native QR Code decoding function as long they do not see a value to boost their own business.





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Get Followers with QR Codes for Facebook, Twitter and Instagram

social actions webAn easy way to get more followers for your social networks is to use Social QR Codes. Place them on your folders, your products or in your shopping window to give people the opporiunity to like you on Facebook or follow you on Twitter.

Facebook Like and Facebook Pages

With a Facebook QR Code you can either link the user to your Facebook site directly or link to a landing page with a like button included, like shown in the example below.

The magic thing about those QR Codes is that they automatically check if the Facebook App is installed on the mobile device. If so the Facebook Page is opened directly in the App. If not the page will be viewed in the web browser of the mobile device.

Facebook Like

Scan this QR Code to like on facebook

facebook qr code

This QR Code leads to our facebook page

Create Facebook QR Code


However remember that your QR Codes are less likley to be scannend, if you don’t clearly communicate what happens after scanning the QR Code. Offer an incentive to scan your QR Codes and announce where the QR Code will lead the visitor to. For Example :

Scan this code to like us on Facebook / and benefit from QR Code marketing insights

Twitter Profile and Tweeting

With a Twitter QR Code you can redirect users to your Twitter profile to gain new followers or encode a message in the QR Code that people can tweet after scanning the code.

Twitter QR Code

With a Twitter QR Code you can redirect people to your twitter profile to create more followers

QR Code twitter message

With this QR Code you can tweet the message: Create Social QR Codes with @qrdby #qrcode

Create Twitter QR Code

Pinterest, Instagram, YouTube and more

With our QR Code Generator you can create up to 7 different Social QR Codes types. Here are some more examples:

You can do even more with QR Codes, like send an SMS, start a phone call, write an E-Mail and much more. Learn more about other type of QR Codes here:

Offline QR Codes

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App-Store QR Code

If you have an App in an App-Store you can promote your App with a QR Code. If a user scans the QR Code, he will be redirected to the App-Store where he can install your App directly on his Smartphone. But what if you have deployed your App to different stores (e.g. Google Play, Windows Phone Store, Amazon Store or the iOS App Store)? Do you need a QR Code for each store?

The answer is: No! You can use a single App-Store QR Code instead of creating a QR Code for each store.

Multi-URL QR Code for App Stores

The QR Code above knows from which phone the QR Code is scanned. Depending on the device the user is redirected to the corresponding app store.

Multi-URL encoded in a QR Code

An App-Store QR Code has a Multi-URL encoded. A Multi-URL contains multiple URLs. Depending on the device the user is being redirected to one of the URLs. When using a Multi-URL in a QR Code you can set a redirect for iPhone, Android or Windows Phones. If the QR Code is scanned by another device, you can also setup a fallback URL, to which the user is being redirected.

Country based App-Store Redirects

Country QR Code

If you deploy an App the App-Store might restricts the App to specific countries or the App-Store is blocked in one country. For example, there is no Google Play Store in China [1] yet. To overcome this problem, you can set an optional App-Store link for each country. So if a user scans your QR Code with an Android device in China, he will be redirect to a different App-Store than to the Google Play Store. A user’s country of origin is determined using his IP address.

Try it out yourself by creating an App-Store QR Code below:

Create App-Store QR Code




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What is a “Custom Shortened URL” in a QR Code?

If you are generating a QR Code, most of the times you want to redirect the user to a website, e.g.: This URL is called the target URL.
If you create a dynamic QR Code, the target URL is shortened by default to a random URL e.g. This is called a shortened URL. With qrd°by you are able to customize such a shortened URL. Instead of 0j6nte you can set a human readable name e.g. speech-steve-jobs. Such URLs are called custom shortened URLs or Vanity URLs.

Custom Shortened URL

Using a custom shortened URL to redirect the user to a video of the speech of Steve Jobs @ Stanford

What is the benefit of a custom shortened URL?

People who are scanning your QR Code will now see when the QR Code is decoded in the scanning app. This will give them a better idea of where the QR Code leads them to. Moreover a shortened URL encoded in a QR Code allows printing the QR Code in a smaller size, since fewer characters are encoded in the QR Code (See also Minimum size of a QR Code). Using shortened URLs also allow you to track who is scanning your QR Codes. So you can measure how succesful a QR Code campaign is performing. Read more about tracking QR Codes.

Custom shortened URL + Custom Domain

With the White Label QR Code Manager you can even set a custom domain for a dynamic QR Code. For example instead of you may use the custom domain my.domain. The QR Code will then have the custom URL http://my.domain/speech-steve-jobs encoded. With a custom domain you can keep your brand and your corporate identity without exposing that you are using our QR Code platform.

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Dynamic QR Code – Changing the target URL

A QR code usually has a static URL encoded to which the user is redirected after he has scanned the QR code. In case the target URL is no longer up-to-date or does not exist anymore, you may use a dynamic QR Code instead. 

Dynamic QR Code

With the QR Code Manager from it is easy to change the destination URL. The QR code is always the same, but first redirects to our company website and after editing the target URL to this blog.

With a dynamic QR code, you can change the target URL subsequently. Even if the QR code has already been printed on posters, flyers or in magazines, you can redirect the user after the scan to any landing page, anytime, without having to print the QR code again.

For instance, if you are using a QR Code to redirect the user to a temporary available voucher, you can change the target URL after the promotion has ended.

Create a free account to manage your dynamic QR Codes with the QR Code Manager.




Create a Dynamic QR Code


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