Tag Archives: campaign

Retargeting the audience that scans your QR Codes

Retargeting the audience that scans your QR Codes

According to Wikipedia Retargeting or Remarketing is a technique to display ads to people who have previously visited your website. You include a pixel within your webpage which sets a cookie in the user’s browser. That cookie allows you to target the website visitor with advertising elsewhere on the internet using retargeting.

The displaying of ads is managed by big advertisement platforms (e.g. Google, Facebook, AdRoll, etc.) that have a large network of websites where they can display those ads.

In this post you will learn how retargeting works in combination with QR Codes and the immense advantages of linking QR Codes from the offline world with your online offers. Using QR Codes with retargeting wisely will motivate prospects to buy your products or bind customers even stronger to your brand.

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Jordi Hernández

Professional Services Manager at qrd.by


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