If we look back to 2012 many marketing “experts” killed QR Codes the same way in the 80’s Video Killed the Radio Star.
Posts from Forbes, gizmodo, marketingland and so many others reflect what marketers thought back in 2012: QR Codes are dead. We did some research and found out that trends indicate the opposite case.
With Google Trends you can view the evolution of searches for a given keyword. You can segment your searches by country or region. When looking up the keyword “QR Code” we are getting the following result:
What is happening? Why are QR Codes hip again? Looking at the interest and usage of QR Codes, we discover that QR Codes are used more than ever!
The latest update of Apple to iOS13 brought many new cool features and an improved QR Code Reader
However, the way of adding a contact to the address book became more inconvenient. When you tap the “Add to contact”-Button on a mobile business card until iOS12 it was possible to save the contact to the address book with one tab. Now when Safari detects a vCard it displays the contact, but there is no easy way to get it in your address book. In the following we will show you the 4 steps how to add a business card to your address book.
We get this question very often: What is the best QR Code Scanner out there? As a matter of fact, most of the apps will do the job by decoding the content of a QR Code and follow the link. However, there are some key features we suggest reviewing before downloading an app.
The QR Code above links to a PDF file. By scanning the code with your smartphone you can download a brochure about all the possibilities qrd.by has to offer.
Using QR Codes in conjunction with PDF files is a powerful solution, especially if you’re dealing with large files or you have the need to update them regularly. This article will not only show you why PDF QR Codes will save you time and paper, but also how to create a better user experience for your brand. Continue reading →
The QR-Code above will link you to an audio file (mp3). Put your earphones on, scan the code and enjoy the music.
Whether you are a music band, a teacher, a stand-up comedian or even a poet, this type of QR-Code is thought just for you. If you have something to say, sing, shout or explain you will enjoy QR-MP3s. The world is now your audience Continue reading →
The QR Code above knows from which phone the QR Code is scanned. Depending on the device the user is redirected to the corresponding app store.
If you have an App in an App-Store you can promote your App with a QR Code. If a user scans the QR Code, he will be redirected to the App-Store where he can install your App directly on his Smartphone. But what if you have deployed your App to different stores (e.g. Google Play, Windows Phone Store, Amazon Store or the iOS App Store)? Do you need a QR Code for each store?
The answer is: No! You can use a single App QR Code instead of creating a QR Code for each store.
The most common QR Code type is a QR Code with an encoded URL. When scanning such a QR code the user is either being linked to your website directly (static QR Code) or he is redirected through a tracking URL to your website (dynamic QR Code). The following example explains the two approaches in more detail:
Static QR Code
The content of a static QR code can NOT be changed after creation.
With a static QR Code the user sees immediately where he is being redirected when scanning the QR Code, because the target URL is directly encoded into the QR Code. But what if for some reason the target URL is broken, removed or you just want to redirect the user to a different URL? If you have printed the QR Code already on thousands of magazines, you have a problem.
Dynamic QR Code
With a dynamic QR Code you are not only able to change the target URL of the QR Code after publishing but also track from where, when and from who the code has been scanned. This is accomplished by routing the user through a tracking server first and then redirect the user to the original URL. The first URL is called the tracking or Vanity URL. In most cases a tiny URL is used, so the QR Code can be printed in a smaller size, because less characters have to be encoded into the QR Code.
Always be careful when using a QR Code tracking service. Some providers route the user through a landing page first, where an ad is displayed before continuing to the target URL. Another risk is if the tracking server goes offline, the dynamic QR Code will not work anymore.
This is why we recommend you to use our fast and secure infrastructure. We do not display any ads and you can create both – static and dynamic QR Codes – for free. Get to know more about our free QR Code Manager or start creating static QR Codes right away: