This is kind of breaking news in the QR Code world: iPhones with iOS11 now support QR Code Reading with the native camera app out of the box!
That means finally all 3rd party QR Code Reader are obsolete. No reading problems anymore, no ads displayed, no spy-calling-home-apps in the background necessary – Apple now supports just simple, fast and reliable QR Code decoding with the built-in camera app!
For marketers this means using QR Codes in advertising might be a game changer. It is super easy now for users to scan QR Codes. There is no technical barrier anymore because installing a third-party-app is no longer necessary.
The new ios11 is available since middle of September 2017 depending where you are located. The QR Code reading function supports all types of QR Codes. Have a closer look here: Continue reading →
If you want to print a large number of unique QR Codes on labels you may want use the label merge function of Microsoft Office Word. This tutorial guides you how to import a list of QR Codes from an Excel file into a Word template before printing the labels or export them to a print-ready Adobe Pdf file.
The most common QR Code type is a QR Code with an encoded URL. When scanning such a QR code the user is either being linked to your website directly (static QR Code) or he is redirected through a tracking URL to your website (dynamic QR Code). The following example explains the two approaches in more detail:
Static QR Code
The content of a static QR code can NOT be changed after creation.
With a static QR Code the user sees immediately where he is being redirected when scanning the QR Code, because the target URL is directly encoded into the QR Code. But what if for some reason the target URL is broken, removed or you just want to redirect the user to a different URL? If you have printed the QR Code already on thousands of magazines, you have a problem.
Dynamic QR Code
With a dynamic QR Code you are not only able to change the target URL of the QR Code after publishing but also track from where, when and from who the code has been scanned. This is accomplished by routing the user through a tracking server first and then redirect the user to the original URL. The first URL is called the tracking or Vanity URL. In most cases a tiny URL is used, so the QR Code can be printed in a smaller size, because less characters have to be encoded into the QR Code.
Always be careful when using a QR Code tracking service. Some providers route the user through a landing page first, where an ad is displayed before continuing to the target URL. Another risk is if the tracking server goes offline, the dynamic QR Code will not work anymore.
This is why we recommend you to use our fast and secure infrastructure. We do not display any ads and you can create both – static and dynamic QR Codes – for free. Get to know more about our free QR Code Manager or start creating static QR Codes right away:
There is a simple answer why using QR Codes in your marketing activities is a MUST:
Scanning a QR Code is the fasted way to open specific content in the browser!
To give you an example: A new blockbuster movie is out and is promoted with posters in the streets or with ads in magazines. To let people interact with the poster a link and a QR Code are added, like shown in the illustration above. The link redirects the user to the movie trailer, so people can already preview the movie on their mobile devices, before watching the movie in the theatre.
One way to solve the technical barrier for people to scan QR Codes would be to include a QR Code scanner in the native camera app of a Smartphone. People will not need to install a 3rd party app anymore and direct support in the OS will make QR Code decoding much faster.
iPhones with iOS11 support native QR Code Reading
As of September 2017 updating Apple devices to iOS 11 enables users to read QR Codes without a third party app! Read more about how to use the native camera app decoding QR Codes here:
Galaxy S9 camera can now scan QR codes
As of June 2019 Samsung Galaxy S9 supports scanning QR Codes with the native camera app. A soon a QR code is detected, the camera displays a popup with the link to the website encoded in the QR code, so you can open that website with a single tap.
Microsoft Windows phones support native QR Code scanning
Microsoft did a first step towards QR Code recognition in their camera app, but with only 2.6% market share in the worldwide smartphone market this is just a small portion. Lumia phones have a built in QR Code Reading App, but making a QR Code readable requires to setup the camera every time a QR Code is scanned. Using a 3rd party scanning app is much more comfortable.
Google is afraid of QR Codes killing their Ad business
An assumption why Google has no interest in supporting QR Code decoding in the native camera app is because a direct link in the QR Code bypasses Google Search. Google wants you to use their search engine for displaying ads and tracking your behavior instead of directly linking you to a website.
Motorola as a first mover
However Motorola, who is using Android as their basic OS, updated its native Camera App that allows QR Code scanning. The app can be downloaded for Motorola devices here.
There are native QR Code scanning solutions for Windows, iPhone and Android devices. However Microsoft needs to improve the UX drastically, so that people will actually know how to use the native camera function for scanning QR Codes instead of downloading a 3rd party app. If Google sees a potential harm in affecting their ad and tracking business, they could release a native camera app that tracks all QR Code scans and previews the target URL of the QR Code in addition with some ads displayed below before redirecting the user to the website. Finally Apple included native QR Code decoding since the Asian market is using QR Codes almost everywhere and Apple might wants to be a player in the QR Code payment industry. Let’s see how Android will follow…
An easy way to get more followers for your social networks is to use Social QR Codes. Place them on your folders, your products or in your shopping window to give people the opporiunity to like you on Facebook or follow you on Twitter.
Facebook Like and Facebook Pages
With a Facebook QR Code you can either link the user to your Facebook site directly or link to a landing page with a like button included, like shown in the example below.
The magic thing about those QR Codes is that they automatically check, if the Facebook App is installed on the mobile device. If so, the Facebook Page is opened directly in the App. If not, the page will be viewed in the web browser of the mobile device.
However, remember that your QR Codes are less likely to be scanned, if you don’t clearly communicate what happens after scanning the QR Code. Offer an incentive to scan your QR Codes and announce where the QR Code will lead the visitor to. For Example :
Scan this code to like us on / qrd.by and benefit from QR Code marketing insights
Get more Instagram followers
With our QR Code Generator you can different Social QR Codes types. Here are some more examples:
In this article you will learn about different ways how you can create a QR Code for your business card that links to your contact information. However there are pros and cons depending on which method you are using concerning performance, offline availability and size restrictions. We recommend you to use the QR Code Reader from i-Nigma for smooth decoding of business cards.
If you are generating a QR Code, most of the times you want to redirect the user to a website, e.g.: http://www.youtube.com/watch?v=D1R-jKKp3NA. This URL is called the target URL.
If you create a dynamic QR Code, the target URL is shortened by default to a random URL e.g. http://qrd.by/0j6nte. This is called a shortened URL. With qrd°by you are able to customize such a shortened URL. Instead of 0j6nte you can set a human readable name e.g. speech-steve-jobs. Such URLs are called custom shortened URLs or Vanity URLs.
Using a custom shortened URL to redirect the user to a video of the speech of Steve Jobs @ Stanford
What is the benefit of a custom shortened URL?
People who are scanning your QR Code will now see https://qrd.by/speech-steve-jobs when the QR Code is decoded in the scanning app. This will give them a better idea of where the QR Code leads them to. Moreover a shortened URL encoded in a QR Code allows printing the QR Code in a smaller size, since fewer characters are encoded in the QR Code (See also Minimum size of a QR Code). Using shortened URLs also allow you to track who is scanning your QR Codes. So you can measure how succesful a QR Code campaign is performing. Read more about tracking QR Codes.
Custom shortened URL + Custom Domain
With the White Label QR Code Manager you can even set a custom domain for a dynamic QR Code. For example instead of qrd.by you may use the custom domain my.domain. The QR Code will then have the custom URL http://my.domain/speech-steve-jobs encoded. With a custom domain you can keep your brand and your corporate identity without exposing that you are using our QR Code platform.
A QRcodeusually has a static URL encoded to whichthe user isredirectedafter he hasscannedthe QRcode. In case the target URL is no longer up-to-date or does not exist anymore, you may use a dynamic QR Code instead.
With the free QR Code Manager from qrd.by it is easy to change the destination URL. The URL in the QR code is always the same, but first redirects to our company website and after editing the target URL to this blog.
With a dynamicQRcode, you canchangethe targetURL subsequently.Even if theQRcodehas already beenprintedon posters,flyers orin magazines, you can redirect the userafter the scanto anylanding page, anytime, without having toprintthe QRcodeagain.
For instance, if you are using a QR Code to redirect the user to a temporary available voucher, you can change the target URL after the promotion has ended.
If you create a dynamic QR Code on our platform he will never expire!
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