Category Archives: QR Code

5 ways to promote your music on Spotify with QR Codes

Spotify QR Code

Spotify is probably the most popular global audio streaming service with 271 million users. No matter if you are a professional or amateur musician, you can use the platform to stream your music worldwide. Your audience can literally listen to any of your songs, anywhere and anytime on their smartphones.

Even though music distribution is not a problem anymore, you as DJ, band, manager or institution still have to promote your work to make a living and QR Codes can be a useful asset to do it, especially in the offline world.

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Jordi Hernández

Professional Services Manager at qrd.by


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Get reviews on Google with a QR Code

QR Code Google Review

If you run a business or a restaurant these days, not only the physical location but also your online reputation are of immense importance. In many cases, customers first get a picture of business on the Internet before visiting you or consuming something. Online reviews play a major role in this. The more the better, even a poor rating can help you show users how you react to disappointed customers and how you manage to find a satisfactory solution for everyone. QR codes can simplify the process of writing a review or rate your business. With just one scan, you can redirect your customers to a Google Review Page to provide feedback.

The feedback from your customers is priceless – it will help you to bring new prospects on board and it will improve your rankings (especially local SEO and mobile search).

If you want to optimize your Google Business page and get the most out of your reviews strategy we suggest you go through this amazing post from Podium “Google Reviews Explained“.

In this post you will learn how to create QR Codes that will customers help to give feedback easily. A QR Code can be placed almost anywhere in the offline world and they make the process of locating the business pages and write the review much smoother.

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Jordi Hernández

Professional Services Manager at qrd.by


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App QR Code

Multi-URL QR Code for App Stores
The QR Code above knows from which phone the QR Code is scanned. Depending on the device the user is redirected to the corresponding app store.

Promote your App in your App Stores with a single App QR Code. If a user scans the QR Code, he will be redirected to the right App-Store where he can install your App directly on his Smartphone.

Use a single App QR Code for Google Play, Windows Phone Store, Amazon Store or the iOS App Store, instead of creating a QR Code for each store.

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Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:


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MP3 QR Codes – Streaming Audio

QR-Code MP3
The QR Code above will link you to an audio file (mp3). Put your earphones on, scan the code and enjoy the music.

Whether you are a music band, a teacher, a stand-up comedian or even a poet, this type of QR Code is thought just for you. If you have something to say, sing, shout or explain you will enjoy MP3 QR Codes. The world is now your audience!

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Jordi Hernández

Professional Services Manager at qrd.by


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Ultimate Printing Guide for QR Codes

printing qr codes

When printing a QR Code the following tips will help you to sustain the readability of your QR Code. Nevertheless always do scan tests before printing QR Codes in a high volume. Continue reading

Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:

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Print Batch QR Codes on Labels

QR Code Labels Printed on Boxes
If you want to print a large number of unique QR Codes on labels you may want use the label merge function of Microsoft Office Word. This tutorial guides you how to import a list of QR Codes from an Excel file into a Word template before printing the labels or export them to a print-ready Adobe Pdf file.

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Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:

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Static versus Dynamic QR Codes

The most common QR Code type is a QR Code with an encoded URL. When scanning such a QR code the user is either being linked to your website directly (static QR Code) or he is redirected through a tracking URL to your website (dynamic QR Code). The following example explains the two approaches in more detail:

Static QR Code

The content of a static QR code can NOT be changed after creation.

Static QR Code

With a static QR Code the user sees immediately where he is being redirected when scanning the QR Code, because the target URL is directly encoded into the QR Code. But what if for some reason the target URL is broken, removed or you just want to redirect the user to a different URL? If you have printed the QR Code already on thousands of magazines, you have a problem.

Dynamic QR Code

Dynamic QR Code tracking

With a dynamic QR Code you are not only able to change the target URL of the QR Code after publishing but also track from where, when and from who the code has been scanned. This is accomplished by routing the user through a tracking server first and then redirect the user to the original URL. The first URL is called the tracking or Vanity URL. In most cases a tiny URL is used, so the QR Code can be printed in a smaller size, because less characters have to be encoded into the QR Code.

Always be careful when using a QR Code tracking service. Some providers route the user through a landing page first, where an ad is displayed before continuing to the target URL. Another risk is if the tracking server goes offline, the dynamic QR Code will not work anymore.

This is why we recommend you to use our fast and secure infrastructure. We do not display any ads and you can create both – static and dynamic QR Codes – for free. Get to know more about our free QR Code Manager or start creating static QR Codes right away:

Create a dynamic QR Code

Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:


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The Advantage of QR Codes: Scanning is 3 times faster than Typing

QR Code Movie Poster Youtube

There is a simple answer why using QR Codes in your marketing activities is a MUST:

Speed!

Scanning a QR Code is the fasted way to open specific content in the browser!

To give you an example: A new blockbuster movie is out and is promoted with posters in the streets or with ads in magazines. To let people interact with the poster a link and a QR Code are added, like shown in the illustration above. The link redirects the user to the movie trailer, so people can already preview the movie on their mobile devices, before watching the movie in the theatre.

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Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:

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QR Code decoding support for native camera App on iPhone, Android or Windows devices

native qr code decoding cam app

One way to solve the technical barrier for people to scan QR Codes would be to include a QR Code scanner in the native camera app of a Smartphone. People will not need to install a 3rd party app anymore and direct support in the OS will make QR Code decoding much faster.

iPhones with iOS11 support native QR Code Reading

As of September 2017 updating Apple devices to iOS 11 enables users to read QR Codes without a third party app! Read more about how to use the native camera app decoding QR Codes here:ios11 native camera qr code reader iphone

Galaxy S9 camera can now scan QR codes

As of June 2019 Samsung Galaxy S9 supports scanning QR Codes with the native camera app. A soon a QR code is detected, the camera displays a popup with the link to the website encoded in the QR code, so you can open that website with a single tap.

Microsoft Windows phones support native QR Code scanning

Microsoft did a first step towards QR Code recognition in their camera app, but with only 2.6% market share in the worldwide smartphone market[1] this is just a small portion. Lumia phones have a built in QR Code Reading App, but making a QR Code readable requires to setup the camera every time a QR Code is scanned. Using a 3rd party scanning app is much more comfortable.

Google is afraid of QR Codes killing their Ad business

An assumption why Google has no interest in supporting QR Code decoding in the native camera app is because a direct link in the QR Code bypasses Google Search. Google wants you to use their search engine for displaying ads and tracking your behavior instead of directly linking you to a website[2].

Motorola as a first mover

Motorola native Cam App supports QR Codes

However Motorola, who is using Android as their basic OS, updated its native Camera App that allows QR Code scanning[3]. The app can be downloaded for Motorola devices here.

Conclusion

There are native QR Code scanning solutions for Windows, iPhone and Android devices. However Microsoft needs to improve the UX drastically, so that people will actually know how to use the native camera function for scanning QR Codes instead of downloading a 3rd party app. If Google sees a potential harm in affecting their ad and tracking business, they could release a native camera app that tracks all QR Code scans and previews the target URL of the QR Code in addition with some ads displayed below before redirecting the user to the website. Finally Apple included native QR Code decoding since the Asian market is using QR Codes almost everywhere and Apple might wants to be a player in the QR Code payment industry. Let’s see how Android will follow…

[1] http://www.idc.com/prodserv/smartphone-os-market-share.jsp

[2] http://www.quora.com/Why-havent-Google-or-Apple-embedded-a-QR-reader-in-their-Camera-apps

[3] http://www.techtimes.com/articles/80661/20150831/motorola-updates-camera-and-gallery-apps-now-allows-qr-code-scanning-and-saving-albums-to-microsd.htm

Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:

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Get Followers with QR Codes for Facebook, Twitter and Instagram

social actions web

An easy way to get more followers for your social networks is to use Social QR Codes. Place them on your folders, your products or in your shopping window to give people the opporiunity to like you on Facebook or follow you on Twitter.

Facebook Like and Facebook Pages

With a Facebook QR Code you can either link the user to your Facebook site directly or link to a landing page with a like button included, like shown in the example below.

The magic thing about those QR Codes is that they automatically check, if the Facebook App is installed on the mobile device. If so, the Facebook Page is opened directly in the App. If not, the page will be viewed in the web browser of the mobile device.

Facebook Like
Scan this QR Code to like qrd.by on facebook
facebook qr code qrd.by
This QR Code leads to our facebook page

Create Facebook QR Code

However, remember that your QR Codes are less likely to be scanned, if you don’t clearly communicate what happens after scanning the QR Code. Offer an incentive to scan your QR Codes and announce where the QR Code will lead the visitor to. For Example :

Scan this code to like us on Facebook / qrd.by and benefit from QR Code marketing insights

 Get more Instagram followers

With our QR Code Generator you can different Social QR Codes types. Here are some more examples:

instagram qr code
Create Instagram QR Code

Built your YouTube audience

Link to a video or your YouTube Channel

Twitter Profile and Tweeting

With a Twitter QR Code you can redirect users to your Twitter profile to gain new followers or encode a message in the QR Code that people can tweet after scanning the code.

Twitter QR Code qrd.by
With a Twitter QR Code you can redirect people to your twitter profile to create more followers
QR Code twitter message
With this QR Code you can tweet the message: Create Social QR Codes with http://qrd.by/#facebook @qrdby #qrcode

Create Twitter QR Code



You can do even more with QR Codes, like send an SMS, start a phone call, write an E-Mail and much more. Learn more about other type of QR Codes here:

Offline QR Codes

Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:


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