Following our QR Code guide will help you to create successful marketing campaigns. However, before you are ready for your first campaign, we also want to give you a clue on how not to use QR Codes and avoid wasting your budget on senseless activities.Continue reading
You know the cumbersome task: you want to get from A to B by public transport. Long study of the line plans, waiting at the ticket machine, entering the route etc.
The public transport system in Vienna has started to offer the option to use a QR code to buy tickets, view timetables and routes and to avoid tedious waiting at the ticket machine.
Since the corona crisis severely disrupts the normal daily routine in its processes this offer has taken on a new and attractive topicality and helps avoiding contact and reduces the risk of infection.Continue reading
Technology has boosted efficiency and automatization processes for the last 10 years like it has never happened before. Customer support is not an exception to the rule, and what started with CRM tools is now evolving into complex live chat solutions that can take care of the on-board process and customer support. In some cases, even without human power at all.
It is common nowadays that e-commerce sites, SaaS solutions, and services like insurances, banking or travel agencies are focusing their efforts on live chat systems and leave “real human” assistance only as a fallback. They are trying to reduce friction and costs on the customer journey and turn users into paying customers.Continue reading
Spotify is probably the most popular global audio streaming service with 271 million users. No matter if you are a professional or amateur musician, you can use the platform to stream your music worldwide. Your audience can literally listen to any of your songs, anywhere and anytime on their smartphones.
Even though music distribution is not a problem anymore, you as DJ, band, manager or institution still have to promote your work to make a living and QR Codes can be a useful asset to do it, especially in the offline world.Continue reading
If you run a business or a restaurant these days, not only the physical location but also your online reputation are of immense importance. In many cases, customers first get a picture of business on the Internet before visiting you or consuming something. Online reviews play a major role in this. The more the better, even a poor rating can help you show users how you react to disappointed customers and how you manage to find a satisfactory solution for everyone. QR codes can simplify the process of writing a review or rate your business. With just one scan, you can redirect your customers to a Google Review Page to provide feedback.
The feedback from your customers is priceless – it will help you to bring new prospects on board and it will improve your rankings (especially local SEO and mobile search).
If you want to optimize your Google Business page and get the most out of your reviews strategy we suggest you go through this amazing post from Podium “Google Reviews Explained“.
In this post you will learn how to create QR Codes that will customers help to give feedback easily. A QR Code can be placed almost anywhere in the offline world and they make the process of locating the business pages and write the review much smoother.Continue reading
Promote your App in your App Stores with a single App QR Code. If a user scans the QR Code, he will be redirected to the right App-Store where he can install your App directly on his Smartphone.
Use a single App QR Code for Google Play, Windows Phone Store, Amazon Store or the iOS App Store, instead of creating a QR Code for each store.Continue reading
Whether you are a music band, a teacher, a stand-up comedian or even a poet, this type of QR Code is thought just for you. If you have something to say, sing, shout or explain you will enjoy MP3 QR Codes. The world is now your audience!Continue reading
When printing a QR Code the following tips will help you to sustain the readability of your QR Code. Nevertheless always do scan tests before printing QR Codes in a high volume. Continue reading
If you want to print a large number of unique QR Codes on labels you may want use the label merge function of Microsoft Office Word. This tutorial guides you how to import a list of QR Codes from an Excel file into a Word template before printing the labels or export them to a print-ready Adobe Pdf file.
The most common QR Code type is a QR Code with an encoded URL. When scanning such a QR code the user is either being linked to your website directly (static QR Code) or he is redirected through a tracking URL to your website (dynamic QR Code). The following example explains the two approaches in more detail:
Static QR Code
The content of a static QR code can NOT be changed after creation.
With a static QR Code the user sees immediately where he is being redirected when scanning the QR Code, because the target URL is directly encoded into the QR Code. But what if for some reason the target URL is broken, removed or you just want to redirect the user to a different URL? If you have printed the QR Code already on thousands of magazines, you have a problem.
Dynamic QR Code
With a dynamic QR Code you are not only able to change the target URL of the QR Code after publishing but also track from where, when and from who the code has been scanned. This is accomplished by routing the user through a tracking server first and then redirect the user to the original URL. The first URL is called the tracking or Vanity URL. In most cases a tiny URL is used, so the QR Code can be printed in a smaller size, because less characters have to be encoded into the QR Code.
Always be careful when using a QR Code tracking service. Some providers route the user through a landing page first, where an ad is displayed before continuing to the target URL. Another risk is if the tracking server goes offline, the dynamic QR Code will not work anymore.
This is why we recommend you to use our fast and secure infrastructure. We do not display any ads and you can create both – static and dynamic QR Codes – for free. Get to know more about our free QR Code Manager or start creating static QR Codes right away: