If you want to create a QR Code that links to your Facebook page you can copy the URL from the address bar of your browser and paste the URL in a QR Code Generator.
When scanning the QR Code this link will open the Facebook Page in your browser. But what if you have also installed the Facebook App on your Smartphone? Wouldn’t it be cool if the QR Code deep links your fans directly in the App instead of the browser?
This can be done easily using Facebook’s internal QR Code function.
According to Wikipedia Retargeting or Remarketing is a technique to display ads to people who have previously visited your website. You include a pixel within your webpage which sets a cookie in the user’s browser.That cookie allows you to target the website visitor with advertising elsewhere on the internet using retargeting.
The displaying of ads is managed by big advertisement platforms (e.g. Google, Facebook, AdRoll, etc.) that have a large network of websites where they can display those ads.
In this post you will learn how retargeting works in combination with QR Codes and the immense advantages of linking QR Codes from the offline world with your online offers. Using QR Codes with retargeting wisely will motivate prospects to buy your products or bind customers even stronger to your brand.
Our QR Code Tracking platform has detailed tracking capabilities of your QR Code scans like which mobile device has scanned your QR Code where and when. However, sometimes you want to include QR Codes in a bigger marketing campaign with various sources managed in your Google Analytic account. Continue reading →