This is kind of breaking news in the QR Code world: iPhones with iOS11 now support QR Code Reading with the native camera app out of the box!
That means finally all 3rd party QR Code Reader are obsolete. No reading problems anymore, no ads displayed, no spy-calling-home-apps in the background necessary – Apple now supports just simple, fast and reliable QR Code decoding with the built-in camera app!
For marketers this means using QR Codes in advertising might be a game changer. It is super easy now for users to scan QR Codes. There is no technical barrier anymore because installing a third-party-app is no longer necessary.
The new ios11 is available since middle of September 2017 depending where you are located. The QR Code reading function supports all types of QR Codes. Have a closer look here: Continue reading