Author Archives: Peter

About Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:

App QR Code

Multi-URL QR Code for App Stores

The QR Code above knows from which phone the QR Code is scanned. Depending on the device the user is redirected to the corresponding app store.

If you have an App in an App-Store you can promote your App with a QR Code. If a user scans the QR Code, he will be redirected to the App-Store where he can install your App directly on his Smartphone. But what if you have deployed your App to different stores (e.g. Google Play, Windows Phone Store, Amazon Store or the iOS App Store)? Do you need a QR Code for each store?

The answer is: No! You can use a single App QR Code instead of creating a QR Code for each store.

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Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:


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iOS12 QR Code Reader Updates

qr code reader ios12

Since Apple devices with iOS11 can read QR Codes with the internal camera app, there is no need for third-party QR Code Reader apps. With iOS12, further improvements to simplify the decoding of QR codes have been added:

Improved QR Code Reader

The camera now highlights QR codes in the camera view. Thus, the user sees which QR code has been decrypted if several QR codes are visible on the camera screen. The QR Code Reader identifies a QR code with a yellow frame, as shown in the following screenshot:

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Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:


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Create Designer WeChat QR Codes

wechat official account qr code

By scanning QR Codes in WeChat, almost everything is possible: You can follow a company, connect with a contact, pay in a restaurant or donate to a charitable cause. But how do you create a WeChat QR Code? In this post you will learn how to create a WeChat QR code for an official company page or for your personal profile.

Note that WeChat QR Codes can only be scanned and processed in WeChat. If WeChat QR Codes are scanned with another QR Code Reader, you will be redirected to a blank page.

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Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:


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Tracking QR Codes with Google Analytics

qr code tracking with google analytics

Our QR Code Tracking platform has detailed tracking capabilities of your QR Code scans like which mobile device has scanned your QR Code where and when. However, sometimes you want to include QR Codes in a bigger marketing campaign with various sources managed in your Google Analytic account. Continue reading

Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:


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iPhones with iOS11 support native QR Code Reading

ios11 qr code reader iphone

This is kind of breaking news in the QR Code world: iPhones with iOS11 now support QR Code Reading with the native camera app out of the box!

That means finally all 3rd party QR Code Reader are obsolete. No reading problems anymore, no ads displayed, no spy-calling-home-apps in the background necessary – Apple now supports just simple, fast and reliable QR Code decoding with the built-in camera app!

For marketers this means using QR Codes in advertising might be a game changer. It is super easy now for users to scan QR Codes. There is no technical barrier anymore because installing a third-party-app is no longer necessary.

The new ios11 is available since middle of September 2017 depending where you are located. The QR Code reading function supports all types of QR Codes. Have a closer look here: Continue reading

Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:


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Ultimate Printing Guide for QR Codes

printing qr codes

When printing a QR Code the following tips will help you to sustain the readability of your QR Code. Nevertheless always do scan tests before printing QR Codes in a high volume. Continue reading

Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:


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Print Batch QR Codes on Labels

QR Code Labels Printed on Boxes
If you want to print a large number of unique QR Codes on labels you may want use the label merge function of Microsoft Office Word. This tutorial guides you how to import a list of QR Codes from an Excel file into a Word template before printing the labels or export them to a print-ready Adobe Pdf file.

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Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:


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Static versus Dynamic QR Codes

The most common QR Code type is a QR Code with an encoded URL. When scanning such a QR code the user is either being linked to your website directly (static QR Code) or he is redirected through a tracking URL to your website (dynamic QR Code). The following example explains the two approaches in more detail:

Static QR Code

Static QR Code

The content of a static QR code can NOT be changed after creation.

With a static QR Code the user sees immediately where he is being redirected when scanning the QR Code, because the target URL is directly encoded into the QR Code. But what if for some reason the target URL is broken, removed or you just want to redirect the user to a different URL? If you have printed the QR Code already on thousands of magazines, you have a problem.

Dynamic QR Code

Dynamic QR Code trackingWith a dynamic QR Code you are not only able to change the target URL of the QR Code after publishing but also track from where, when and from who the code has been scanned. This is accomplished by routing the user through a tracking server first and then redirect the user to the original URL. The first URL is called the tracking or Vanity URL. In most cases a tiny URL is used, so the QR Code can be printed in a smaller size, because less characters have to be encoded into the QR Code.

Always be careful when using a QR Code tracking service. Some providers route the user through a landing page first, where an ad is displayed before continuing to the target URL. Another risk is if the tracking server goes offline, the dynamic QR Code will not work anymore.

This is why we recommend you to use our fast and secure infrastructure. We do not display any ads and you can create both – static and dynamic QR Codes – for free. Get to know more about our free QR Code Manager or start creating static QR Codes right away:

Create a dynamic QR Code

 

 

Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:


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The Advantage of QR Codes: Scanning is 3 times faster than Typing

QR Code Movie Poster Youtube

There is a simple answer why using QR Codes in your marketing activities is a MUST:

Speed!

Scanning a QR Code is the fasted way to open specific content in the browser!

To give you an example: A new blockbuster movie is out and is promoted with posters in the streets or with ads in magazines. To let people interact with the poster a link and a QR Code are added, like shown in the illustration above. The link redirects the user to the movie trailer, so people can already preview the movie on their mobile devices, before watching the movie in the theatre.

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Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:


TwitterFacebookLinkedIn

QR Code decoding support for native camera App on iPhone, Android or Windows devices

native qr code decoding cam app

One way to solve the technical barrier for people to scan QR Codes would be to include a QR Code scanner in the native camera app of a Smartphone. People will not need to install a 3rd party app anymore and direct support in the OS will make QR Code decoding much faster.

 

iPhones with iOS11 support native QR Code Reading

As of September 2017 updating Apple devices to iOS 11 enables users to read QR Codes without a third party app! Read more about how to use the native camera app decoding QR Codes here:ios11 native camera qr code reader iphone

Microsoft Windows phones support native QR Code scanning

Microsoft did a first step towards QR Code recognition in their camera app, but with only 2.6% market share in the worldwide smartphone market[1] this is just a small portion. Lumia phones have a built in QR Code Reading App, but making a QR Code readable requires to setup the camera every time a QR Code is scanned. Using a 3rd party scanning app is much more comfortable.

Google is afraid of QR Codes killing their Ad business

An assumption why Google has no interest in supporting QR Code decoding in the native camera app is because a direct link in the QR Code bypasses Google Search. Google wants you to use their search engine for displaying ads and tracking your behavior instead of directly linking you to a website[2].

Motorola as a first mover

Motorola native Cam App supports QR Codes

However Motorola, who is using Android as their basic OS, updated its native Camera App that allows QR Code scanning[3]. The app can be downloaded for Motorola devices here.

 

Conclusion

There are native QR Code scanning solutions for Windows, iPhone and Android devices. However Microsoft needs to improve the UX drastically, so that people will actually know how to use the native camera function for scanning QR Codes instead of downloading a 3rd party app. If Google sees a potential harm in affecting their ad and tracking business, they could release a native camera app that tracks all QR Code scans and previews the target URL of the QR Code in addition with some ads displayed below before redirecting the user to the website. Finally Apple included native QR Code decoding since the Asian market is using QR Codes almost everywhere and Apple might wants to be a player in the QR Code payment industry. Let’s see how Android will follow…

[1] http://www.idc.com/prodserv/smartphone-os-market-share.jsp

[2] http://www.quora.com/Why-havent-Google-or-Apple-embedded-a-QR-reader-in-their-Camera-apps

[3] http://www.techtimes.com/articles/80661/20150831/motorola-updates-camera-and-gallery-apps-now-allows-qr-code-scanning-and-saving-albums-to-microsd.htm

 

Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:


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