Following our QR Code guide will help you to create successful marketing campaigns. However, before you are ready for your first campaign, we also want to give you a clue on how not to use QR Codes and avoid wasting your budget on senseless activities.Continue reading
Promote your App in your App Stores with a single App QR Code. If a user scans the QR Code, he will be redirected to the right App-Store where he can install your App directly on his Smartphone.
Use a single App QR Code for Google Play, Windows Phone Store, Amazon Store or the iOS App Store, instead of creating a QR Code for each store.Continue reading
Since Apple devices with iOS11 can read QR Codes with the internal camera app, there is no need for third-party QR Code Reader apps. With iOS12, further improvements to simplify the decoding of QR codes have been added:
Improved QR Code Reader
The camera now highlights QR codes in the camera view. Thus, the user sees which QR code has been decrypted if several QR codes are visible on the camera screen. The QR Code Reader identifies a QR code with a yellow frame, as shown in the following screenshot:
By scanning QR Codes in WeChat, almost everything is possible: You can follow a company, connect with a contact, pay in a restaurant or donate to a charitable cause. But how do you create a WeChat QR Code? In this post you will learn how to create a WeChat QR code for an official company page or for your personal profile.
Note that WeChat QR Codes can only be scanned and processed in WeChat. If WeChat QR Codes are scanned with another QR Code Reader, you will be redirected to a blank page.
Our QR Code Tracking platform has detailed tracking capabilities of your QR Code scans like which mobile device has scanned your QR Code where and when. However, sometimes you want to include QR Codes in a bigger marketing campaign with various sources managed in your Google Analytic account. Continue reading
This is kind of breaking news in the QR Code world: iPhones with iOS11 now support QR Code Reading with the native camera app out of the box!
That means finally all 3rd party QR Code Reader are obsolete. No reading problems anymore, no ads displayed, no spy-calling-home-apps in the background necessary – Apple now supports just simple, fast and reliable QR Code decoding with the built-in camera app!
For marketers this means using QR Codes in advertising might be a game changer. It is super easy now for users to scan QR Codes. There is no technical barrier anymore because installing a third-party-app is no longer necessary.
The new ios11 is available since middle of September 2017 depending where you are located. The QR Code reading function supports all types of QR Codes. Have a closer look here: Continue reading
When printing a QR Code the following tips will help you to sustain the readability of your QR Code. Nevertheless always do scan tests before printing QR Codes in a high volume. Continue reading
If you want to print a large number of unique QR Codes on labels you may want use the label merge function of Microsoft Office Word. This tutorial guides you how to import a list of QR Codes from an Excel file into a Word template before printing the labels or export them to a print-ready Adobe Pdf file.
The most common QR Code type is a QR Code with an encoded URL. When scanning such a QR code the user is either being linked to your website directly (static QR Code) or he is redirected through a tracking URL to your website (dynamic QR Code). The following example explains the two approaches in more detail:
Static QR Code
The content of a static QR code can NOT be changed after creation.
With a static QR Code the user sees immediately where he is being redirected when scanning the QR Code, because the target URL is directly encoded into the QR Code. But what if for some reason the target URL is broken, removed or you just want to redirect the user to a different URL? If you have printed the QR Code already on thousands of magazines, you have a problem.
Dynamic QR Code
With a dynamic QR Code you are not only able to change the target URL of the QR Code after publishing but also track from where, when and from who the code has been scanned. This is accomplished by routing the user through a tracking server first and then redirect the user to the original URL. The first URL is called the tracking or Vanity URL. In most cases a tiny URL is used, so the QR Code can be printed in a smaller size, because less characters have to be encoded into the QR Code.
Always be careful when using a QR Code tracking service. Some providers route the user through a landing page first, where an ad is displayed before continuing to the target URL. Another risk is if the tracking server goes offline, the dynamic QR Code will not work anymore.
This is why we recommend you to use our fast and secure infrastructure. We do not display any ads and you can create both – static and dynamic QR Codes – for free. Get to know more about our free QR Code Manager or start creating static QR Codes right away:
There is a simple answer why using QR Codes in your marketing activities is a MUST:
Scanning a QR Code is the fasted way to open specific content in the browser!
To give you an example: A new blockbuster movie is out and is promoted with posters in the streets or with ads in magazines. To let people interact with the poster a link and a QR Code are added, like shown in the illustration above. The link redirects the user to the movie trailer, so people can already preview the movie on their mobile devices, before watching the movie in the theatre.