Author Archives: Peter

About Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:

QR Code Business Card & dynamic vCard QR Code

qr code business card

In this article you will learn about different ways how you can create a QR Code for your business card that links to your contact information. There are pros and cons depending on which method you are using concerning performance, offline availability and size restrictions.

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Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:


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How to change the URL in a dynamic QR Code

dynamic change target url

A QR code usually has a static URL encoded to which the user is redirected after he has scanned the QR code. In case the target URL is no longer up-to-date or does not exist anymore, you may use a dynamic QR Code instead. 

Change URL without printing the QR Code again

The biggest advantage of a dynamic QR Code is that you can change the target URL without the need to print the QR Code again. The printed QR Code can stay the same only the redirection will change. For instance, if you are using a QR Code to redirect the user to a temporary available voucher, you can change the target URL after the promotion has ended. In this post you will learn how to create a dynamic QR Code and how to change the target URL in a later step.

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Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:


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Facebook QR Code with Deep Link

Facebook QR Code with deep link

If you want to create a QR Code that links to your Facebook page you can copy the URL from the address bar of your browser and paste the URL in a QR Code Generator.

When scanning the QR Code this link will open the Facebook Page in your browser. But what if you have also installed the Facebook App on your Smartphone? Wouldn’t it be cool if the QR Code deep links your fans directly in the App instead of the browser?

This can be done easily using Facebook’s internal QR Code function.

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Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:


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QR Code fails

Following our QR Code guide will help you to create successful marketing campaigns. However, before you are ready for your first campaign, we also want to give you a clue on how not to use QR Codes and avoid wasting your budget on senseless activities.

QR Code airplane
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Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:


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App QR Code

app qr code apple store play market
The QR Code above knows from which phone the QR Code is scanned. Depending on the device the user is redirected to the corresponding app store.

Promote your App in your App Stores with a single App QR Code. If a user scans the QR Code, he will be redirected to the right App-Store where he can install your App directly on his Smartphone.

Use a single App QR Code for Google Play, Windows Phone Store, Amazon Store or the iOS App Store, instead of creating a QR Code for each store.

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Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:


TwitterFacebookLinkedIn

iOS12 QR Code Reader Updates

qr code reader ios12

Since Apple devices with iOS11 can read QR Codes with the internal camera app, there is no need for third-party QR Code Reader apps. With iOS12, further improvements to simplify the decoding of QR codes have been added:

Improved QR Code Reader

The camera now highlights QR codes in the camera view. Thus, the user sees which QR code has been decrypted if several QR codes are visible on the camera screen. The QR Code Reader identifies a QR code with a yellow frame, as shown in the following screenshot:

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Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:

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Create Designer WeChat QR Codes

wechat official account qr code

By scanning QR Codes in WeChat, almost everything is possible: You can follow a company, connect with a contact, pay in a restaurant or donate to a charitable cause. But how do you create a WeChat QR Code? In this post you will learn how to create a WeChat QR code for an official company page or for your personal profile.

Note that WeChat QR Codes can only be scanned and processed in WeChat. If WeChat QR Codes are scanned with another QR Code Reader, you will be redirected to a blank page.

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Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:

TwitterFacebookLinkedIn

Tracking QR Codes with Google Analytics

qr code tracking with google analytics

Our QR Code Tracking platform has detailed tracking capabilities of your QR Code scans like which mobile device has scanned your QR Code where and when. However, sometimes you want to include QR Codes in a bigger marketing campaign with various sources managed in your Google Analytic account. Continue reading

Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:

TwitterFacebookLinkedIn

iPhones with iOS11 support native QR Code Reading

ios11 qr code reader iphone

This is kind of breaking news in the QR Code world: iPhones with iOS11 now support QR Code Reading with the native camera app out of the box!

That means finally all 3rd party QR Code Reader are obsolete. No reading problems anymore, no ads displayed, no spy-calling-home-apps in the background necessary – Apple now supports just simple, fast and reliable QR Code decoding with the built-in camera app!

For marketers this means using QR Codes in advertising might be a game changer. It is super easy now for users to scan QR Codes. There is no technical barrier anymore because installing a third-party-app is no longer necessary.

The new ios11 is available since middle of September 2017 depending where you are located. The QR Code reading function supports all types of QR Codes. Have a closer look here: Continue reading

Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:

TwitterFacebookLinkedIn

Ultimate Printing Guide for QR Codes

printing qr codes

When printing a QR Code the following tips will help you to sustain the readability of your QR Code. Nevertheless always do scan tests before printing QR Codes in a high volume. Continue reading

Peter

Peter is the founder of the QR Code Platform qrd.by. He is a QR Code enthusiast and consults agencies with his expertise to launch successfull QR Code campaigns. Get in touch with him on:

TwitterFacebookLinkedIn