5 ways to promote your music on Spotify with QR Codes

Spotify QR Code

Spotify is probably the most popular global audio streaming service with 271 million users. No matter if you are a professional or amateur musician, you can use the platform to stream your music worldwide. Your audience can literally listen to any of your songs, anywhere and anytime on their smartphones.

Even though music distribution is not a problem anymore, you as DJ, band, manager or institution still have to promote your work to make a living and QR Codes can be a useful asset to do it, especially in the offline world.

Sharing Spotify links and QR Codes

Both the desktop and mobile Spotify App allow you to create a “Shared URL” so you can share and post specific albums, songs or even playlists. Usually, these links are posted on social media publications, through email, WhatsApp messages or published on websites through Spotify Widgets.

copy spotify shared link
Click on the three-dots icon > Share > Copy Album link and you are ready to share or recommend

These use cases take place online only, but what if I want to tell some to access your new album. Should you tell them to go to look for your album on the search box or to type: https://open.spotify.com/album/78hVLZZJhaXgrnfXKc6yxF?si=s4lZOBo6RWmJuXBnqjJTGg ?

This is when QR Codes can become handy.

Create a Spotify QR Code

With the sharing URL you can now proceed to create a dynamic QR Code to link to your music. With a dynamic QR Code on the one hand you can track how many fans scanned your QR Code. On the other hand, you can change the URL in the future, when you want to promote another album or song using the same QR Code.

If your fans have the Spotify App installed the QR Code will deep link them in the app to your song, album or artist page directly.

Watch this video to learn how to create a Spotify QR Code

Create your first Spotify QR Code using our
QR Code Generator

How you can use Spotify QR Codes to promote your content

Once you have created and designed your QR Code like shown in the video above, you can place the QR Code in the real world to boost your Spotify presence.

QR Code Concert

1. Concerts

You can paste the QR Code on displays, poster boards, projections, etc. as part of your scenography to have your audience interacting with your online presence while they are in the concert. As an example you can display social QR Codes or your Spotify QR Code before and after the show to have your audience engaging with your online presence.

dj_booth_qr_code

2. DJ Booth

As a DJ, you usually get asked about the music you are playing. If you want to share your influences or offer an easy way to contact you, placing a QR Code in your DJ area is a good and stylish way to do it. 
You can also share your contact data on a QR Code Business card and add a link to your Spotify profile. See for example how Claudio Ricci is using his mobile business card to connect his audience to Spotify.

QR Code Laptop Stickers

3. Stickers

Create your own stickers with a QR Code linking to your favourite playlist. It will be the easiest way to share your music preferences with your friends or coffee neighbours.

QR COde T-Shirt

4. T-Shirts

Design QR Codes and T-Shirts are also a very visual way to promote your music or share your playlists. However, you should take it more as a fancy branding action because reading a QR Code on a T-Shirt can be hard (movement, wrinkles, shades, hair, etc.)

5. Contextual playlists

Gyms, bars, museums, exhibitions, and many other places can offer a music selection to their visitors or customers to inspire or motivate them.

The user only needs to scan a QR Code to enjoy the playlist.

Scan this QR Code an enjoy a Training/Workout motivational Spotify playlist

What about the podcasts?

Indeed, Spotify can also be used to subscribe and listen to audio podcasts. The sharing link of the shows and episodes has the same logic as the music files. However, we do not recommend promoting your podcasts using Spotify links.

RSS and Podcasts were born as platform-agnostic file publishing and distribution systems and if you use a Spotify link your podcast can only be listened through Spotify. If the user does not have Spotify he will have to install it even if he/she has another podcast management App.  

One can say, the same thing will happen if you redirect to a music file. That is true, but the business model and royaltie’s management of music files are way different than podcasts (at least at this moment).

Create your first Spotify QR Code using our
QR Code Generator

Photos: pexels.com | unsplash.com

Jordi Hernández

Professional Services Manager at qrd.by


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