Our QR Code Tracking platform has detailed tracking capabilities of your QR Code scans like which mobile device has scanned your QR Code where and when. However, sometimes you want to include QR Codes in a bigger marketing campaign with various sources managed in your Google Analytic account.
To send QR Code scans to your Google Analytic account simple add your GA Tracking ID in your account settings:
When using the White Label QR Code Manager you can set a GA ID for each user
Note: this option is only available in paid subscriptions.
View QR Code Scans in GA
Anytime a QR Code is scanned, it will reflect in your GA statistics.
Add UTM Parameters to your QR Code
When you create a QR Code, you can add additional Google Campaign parameters like Source, Medium and Campaign name.
Now, a QR Code scan will also add specific campaign parameters to your GA property. In the following example you see the tracking of a QR Code for a campaign with the name “GATest”:
The QR Code tracking in GA works for any dynamic QR Code no matter if you point to your website, Facebook, YouTube or Instagram profile. The UTM parameters will also be added to the target URL if you use a static QR Code.
You will also receive demographic characteristics (age and gender) in your Google Analytics account as well as interests from the users who scan your QR codes.
Try out our Premium QR Code Manager 30 days for free (no credit card required) and connect our platform to your Google Analytic properties.